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The Key to Sustainable Growth: Why Fractional Support is the Future of Healthcare Businesses

Mon, 16 Sep 2024 21:27:34 GMT

Running a healthcare practice or startup is no easy feat. With patients to care for, operations to manage, and growth to sustain, it’s often overwhelming to handle everything on your own. That’s where fractional support services come in—a solution that offers the expertise you need, when you need it, without the cost of full-time staff.

At Curated Virtual Solutions, we provide fractional support that brings full impact without the long-term commitment. But what exactly is fractional support, and how can it help your healthcare business grow? Let’s dive in.

What is Fractional Support?

Fractional support means you can bring on experienced professionals to handle specific tasks or projects on a part-time or as-needed basis. Instead of hiring a full-time team member for marketing, project management, or account handling, you can tap into our expertise as you need it.

For healthcare startups and private practices, this is especially useful. Whether you need help managing your digital presence, optimizing your project workflows, or ensuring smooth client relationships, fractional support allows you to grow your business without the overhead of full-time staff.

The Benefits of Fractional Services for Healthcare Providers

Cost-Efficiency: You only pay for the services you need, making it much more affordable than hiring full-time employees for non-core functions.
Access to Specialized Expertise: We bring over a decade of healthcare administration experience to help you streamline operations and grow sustainably.
Flexibility: As your business evolves, we can scale our services up or down based on what you need at any given time.
Results-Oriented Focus: Our goal is to deliver clear, measurable results so you can stay focused on delivering exceptional care to your patients.

Unlock the Potential of Fractional Support for Your Healthcare Business

Fractional support is more than just a cost-effective option—it’s a strategic approach to optimizing your operations and driving growth. By outsourcing key functions to experienced professionals, you free yourself to focus on what truly matters: delivering exceptional care and expanding your impact in the healthcare industry.

Imagine having the flexibility to scale your marketing, project management, or account management efforts without the need for full-time hires. With fractional support, you get the specialized expertise you need, exactly when you need it, ensuring that your business remains agile and ready for sustainable growth.

At Curated Virtual Solutions , we bring the best of fractional excellence to your business. Whether you’re a healthcare provider, startup, or small business, we’re here to help you streamline operations, reach your goals, and achieve long-term success.

Why Social Media Matters in Healthcare

Wed, 13 Jul 2022 03:20:33 GMT

Why Social Media Matters in Healthcare

While those between 55 and 65 are the age group visiting the doctor the most, you have to know how to leverage your audiences. The thing is, oftentimes, older adults are being seen frequently to manage current healthcare conditions. While any age group can be susceptible to prolonged health problems, those that are younger with no adverse medical history could use a push to get into a doctor's office.

Did you know that people between 18 and 24 actually say that they trust medical information shared on social media outlets by others? This leaves a window open for any practice daring to use social media to their benefit. One common misconception is that healthcare and social media aren't related when in fact, in this day in age, healthcare leads and expansion can be very dependent on how you manage your social presence.

Social media has been a game-changing force in many industries, and healthcare is no exception. People today are more connected than ever before thanks to social media, which means that patients can now easily connect with their physicians or even find a new one all through...influence. Because of these benefits, hospitals, medical schools, researchers, and stakeholders are leveraging the power of social media to achieve better business outcomes at lower costs.

Let's talk about how.

The Ways Social Media Is Transforming the Way We View Healthcare and Healthcare Marketing

Social media's evolution and popularity have come a long way in the healthcare industry by combining, healthcare and social media marketing and it presents significant transformations in a few key ways;

Promotion of better health behaviors
Enhancing the opportunity for physicians to reach prospective patients
Allows for policy debate
Streamlines information sharing

At least 60% of physicians actually say that social media has positive effects and improves the overall quality of care being given to patients. With more physicians getting on board with the effects that social media marketing has on its service areas, we are likely to see a spike in healthcare access and patient care plan compliance. Even 26% of hospitals throughout the U.S. utilize social media.

Why Social Media in Healthcare Actually Matters

While a large amount of the population uses social media to learn more about health, that doesn't necessarily mean that there is a large number of people directly reaching out to doctors' offices via social media. The main reason for this could simply be mistargeting your audiences or not at all.

41% of people actively rely on social media to decide on where to go to seek out healthcare but unless the content was created for the particular web surfer, they will only be able to go off of random and general information that they find. Instead, tailoring your social media efforts can put you and your practice out in front of that person actively seeking care.

The Top Differentiators Between a Clinical Practice That Does Use Social Media and That Doesn’t: The Difference In Success

Because engagement, followers, and brand recognition are extremely valuable for any practice, you can often tell the difference between a practice with no social media presence and one that does. The use of social media can help to improve and establish a practice's reputation, increase the number of patients seen, and improve the overall patient experience.

These are all important for increasing revenue and growing a practice. If a practice is not using social media, there is often an entire population of people that won't access your service but would....if they knew it existed. A practice with a social presence will often have an easier time with things like;

Establishing a reputable brand
Using marketing research and analytics insights to expand their business
Extending medical education and recruitment for staffing ( realize that millennial doctors are the next wave of physicians and although social media is only used 12% of the time for job-searching by millennial doctors,79% utilize social media, multiple times, every day so you could bridge this gap and use that as an opportunity )
Enhancing patient care and outreach (especially in rural areas)

Of course, if you are a long-standing practice with strong community ties, some of these things may not be as much of an issue but newer practices should consider leveraging social media power and efficiency.

Optimizing Your Practice

Social media presents healthcare organizations and HCPs with a variety of unique opportunities. If you are interested in establishing a new presence across social media, or enhancing your existing presence, Curated Virtual Solutions can work to optimize your practice, the way you recruit, the way you operate, and the way you present your facility…all through strategic social media marketing. Get in touch with our team today to get started.

Content Accessibility and What It Means: Making Your Content Accessible to Those With Special Needs

Tue, 12 Jul 2022 03:20:33 GMT

Around 15% of people across the globe have a type of disability. While that might sound like a small figure, that 15% accounts for more than 1 billion people. Content accessibility is an important part of creating accessible websites, apps, and other digital content. People with disabilities are unable to access a significant percentage of the world’s digital content due to its lack of accessibility features.

This means that people who are deaf, hard-of-hearing, blind or visually impaired, or those who have cognitive or intellectual impairments may find accessing information difficult, if not impossible, all due to inaccessible content.

We're going to explore what content accessibility is, what some of the web content accessibility guidelines are, and why they’re important. We’ll also discuss common barriers to accessibility for people with disabilities and outline best practices for ensuring your content remains accessible. Keep reading to learn what your digital interfaces need to provide versatile and generally accessible experiences for your clients, patients, and staff.

What Does Content Accessibility Entail?

Content accessibility, or WCAG, is the process of ensuring your digital content is available and usable for as many people as possible. That's one of the best ways to put it. Digital content can take the form of websites, apps, portals for purchases, etc. In most cases, accessibility involves adding “accessible” features to your content.

There’s no one-size-fits-all approach to creating accessible digital content. Each person with a disability is likely to require different accessibility features. Fortunately, you don’t need to know exactly what each person needs. The best way to create accessible digital website content is to go off of general rules of thumb. A few of them will be things such as;

Providing multiple comprehension options on your web page such as text-to-voice
Using plain language
Using headings where necessary to break up content

Think About It Like This as Well

When you think about accessibility and the web, you probably imagine people with visual or other disabilities. However, while this is the main segment of users who need special assistance when browsing content on the Internet, it is still only one.

Keep in mind, 88% of people that use a website once, more than likely won’t go back to that site if their user experience wasn’t good and that could even include your current and prospective patients if you have a website or use telehealth services.

Why Are Web Content Accessibility Guidelines Important?

Digital content that doesn’t conform with WCAG 2.1 A or that remains inaccessible to individuals with disabilities creates a barrier to patient education, consistent communication, and in some ways, social participation. It also has a negative effect on businesses and organizations that rely on digital content in their daily operations. By ensuring your digital content remains accessible to people with disabilities, you’ll increase your potential client base and avoid costly penalties or lawsuits.

If you weren't already aware, not modifying your content to be accessible to those with disabilities could result in legal action. To be very specific, any person with a disability has the right to take legal action against businesses that don't offer fully accessible digital content. In 2020 alone at least 265,000 lawsuits as well as inquiries demanding content modification were reported.

The main thing is, the Americans with Disabilities Act (ADA) requires organizations to make reasonable efforts to accommodate people with disabilities. This includes, online. It's best to comply with all web content accessibility guidelines to ensure you don't encounter financial or legal issues that could damage your facility's reputation or financial well-being.

The More Accessible, the Larger Your Potential Client Pool

When speaking on average, on any given homepage, at least 61 errors are present and while the accessible content "rule" isn't always enforced, it wouldn't be in any business’s best interest to tempt it. How do you remain compliant? The best thing that practice managers and content creators can do is to follow along with the Bureau of Internet Accessibility.

The BIA recommends doing things like:

Using closed-captioning to assist the deaf
Audio options to assist the blind

As a general rule, your website should always be 100% easily-accessible to anyone with disabilities. The more accessible your site is, the more people you can reach.

Custom Social Media Solutions for Your Business

Web content accessibility guidelines can be difficult to navigate but with Curated Virtual Solutions, it doesn’t have to be. One fix that shouldn’t be overlooked is how you use social media in your practice. Social media marketing helps to enhance virtual care efforts, streamline the way you communicate with patients, and increase their participation in their care plans.

To have your content prepared the right way, the first time and to take advantage of social media tactics for your practice, reach out to us to get started.